Tips on creating a website for entrepreneurs
It is no easy feat to run your own business – handling various functions from business operations to marketing – the tasks on hand are probably endless for you and your team. As a small business or early-stage start-up, it is absolutely necessary for you to build you brand awareness and presence, either through offline or online methods. Eventually, with the paradigm shifts in technology and marketing, digital marketing has become increasingly popular amongst businesses – regardless of their company sizes.
Digital marketing includes building a website for your business and this allows you to gain online presence and market yourself to a huge customer base on the Internet. The thought of creating a website might come off as intimidating as one would often think that this is too costly or too time-consuming given that they would have to constantly maintain their website performance. However, out there in the market, there are many options catered to small and medium-sized enterprises to create a website at lower cost. To start off simple, you could opt for a WordPress website that is user-friendly and easy to configure. Ultimately, the advantages of creating a website outweighs the cons of it.
Now, let us tell you three essentials reasons why your business needs a website.
1. Reach out to your prospective customers
Consumers nowadays are tech-savvy individuals who would look up the Internet and perform online research before making their decisions to make a purchase or engage with a service. With a website created, your website would show up on Google search results, allowing you to build your brand awareness and reach out to a larger customer base. To increase the possibility of appearing as a top result on Google search, you could work on improving your search engine optimisation (SEO). The website also gives you a chance to showcase your products and services, as well as customer testimonials which could help to build credibility and trust from your prospective customers.
Without a website, you could’ve lost the opportunity to target prospective customers who are seeking for the products and services that your business might offer.
2. Let your business operate 24/7
Your website is always accessible on the net 24/7 (unless it’s down – which shouldn’t be the case) unlike your usual business operating hours. This means your prospective and existing customers can contact you even when your business is closed. In our everyday busy lives, it is common that customers would make their purchasing decisions beyond usual business operating hours – hence a website would provide them with the convenience to do so. Ultimately, this translates to better customer engagement level and increased customer satisfaction since you will always be there for your customers.
3. Enhance customer engagement
Having a website increases your customer engagement which is one of the focuses in marketing. Yet, this could be done while maintaining cost effectiveness. Marketing isn’t just about building your brand awareness, businesses often think of how to attract prospective customers and ways to retain their existing customers; whilst customers mostly enjoy a ‘personalised’ service. If your website offers the sale of your products or services, you could do just that. For instance, you could include a personalised touch to your customers by sending them personalised discount codes or coupons to your website.
Additionally, a website allows you to offer quality customer support service to your customers either through the use of a Frequently Asked Questions (FAQ) page or the weekly newsletters to answer your customers’ inquiry. With increased interactions with your customers, this helps to build customer loyalty, which could possibly drive higher profits to your business.
In essence, with technological advancements, digital marketing plays an important role and it has become a ‘necessity’ to build your online presence as prospective consumers would most likely look at your website for more information before making their purchases.
How to set up a website for your business?
If you’re unsure of how to set up a website for your business, you can take a look at our one-page WordPress website templates here, which is complimentary if you sign up for one of our incorporation packages (use the recommendation form to get learn more). Alternatively, if you require more complex solutions to your web design, you can take a look at our list of partners who offer the services that you need here.