Tips on creating a website for entrepreneurs
Entrepreneurs are responsible for handling a wide variety of functions, from business operations to marketing. As many entrepreneurs know, these on-hand tasks can seem endless. As a small business or early-stage start-up, it is imperative that you build brand awareness and presence. This can be done with offline or online methods. Still, digital marketing has become increasingly popular amongst businesses – regardless of their company size.
One aspect of digital marketing includes a website. This gives your business the opportunity to gain an online presence and to market yourself to a huge customer base on the Internet. Creating one may seem like a daunting task, one that is costly or time-consuming. However, there are many options catered to small and medium-sized enterprises that allow entrepreneurs to create a website at a lower cost. Sites like WordPress are user-friendly and make it easy to configure a website. Ultimately, the advantages of creating a website far outweigh the costs.
Now, let us tell you three essentials reasons why your business needs a website.
1. Reach out to your prospective customers
Consumers today are tech-savvy individuals who use the Internet to perform online research before deciding whether or not to make a purchase. Without a website, you risk missing out on a huge number of potential customers. Creating one allows your business to show up on Google search results, and builds brand awareness and casts a wider net of reach with regard to customers. You may also want to consider engaging in search engine optimisation (SEO) practices to improve your Google search result ranking and appear higher up on a consumer’s search results. A website gives you the chance to showcase your products and services as well as testimonials that work to establish credibility and trust.
Without a website, you miss out on the opportunity to target prospective customers who are seeking out products or services that your business might offer.
2. Let your business operate 24/7
Your business is accessible on the Internet 24/7. This means that prospective and existing customers can contact you outside of your typical operating hours. It’s quite common that a customer would want to make a purchase decision outside of your standard hours. A website provides customers with a convenient way of purchasing your product on their own time. Ultimately, this translates to better customer engagement and increased customer satisfaction. Constant accessibility sends the message that you will always be there for your customers.
3. Enhance customer engagement
Let’s talk more about customer engagement. High levels of customer engagement should be a focus in your marketing plan. Business owners often think about ways to retain existing customers or attract new ones. Still, it’s important to add a certain level of personalisation. A website is one cost effective way to do just that. It could be used, for instance, to send personalised messages to your customers that include discount codes or coupons that work for your site.
Additionally, a website gives businesses the ability to offer quality customer support service. This may look like a Frequently Asked Questions (FAQ) page or a weekly newsletter to address consumer inquiries. A higher level of interaction with customers establishes stronger customer loyalty, which could possibly drive higher profits to your business.
In essence, digital marketing plays an important role and it has become increasingly important to build an online presence.
How to set up a website for your business?
If you’re unsure of how to set up a website for your business, take a look at our one-page WordPress website templates here. These are free for you to use if you sign up for one of our incorporation packages! Use this recommendation form to learn more. Alternatively, if you require more complex solutions to your web design, you can take a look at our list of partners here. One of these providers will likely offer the services that you need at a discounted price.