Who they are
Ogilvy & Mather was founded by David Ovilgy in 1948. Since then, it has grown into 450 offices in 169 cities including Singapore and the Asia Pacific. As the founder, Ogilvy believed that the job is to make advertising that sells and builds brands. For 60 years, they helped build some of the best brands in the world.
Main Corporate Services
Over the years, the team from Ogilvy & Mather has created marketing campaigns and advertisements that are well known worldwide. They provide services in:
- Enterprise Branding
- Influence and PR
- Customer Engagement and Commerce
- Digital and Innovation
- Media and Distribution
- Data and Analytics
- Health and Wellness
Some of the brands they have helped build are American Express, Sears, Ford, Shell, Barbie, Pond’s , Dove, Maxwell House, IBM and Kodak. There is no question that these brands went to them because of the integrity on how they create a campaign and how it impacts the lives not just of their market but the whole community as well.
Ogilvy & Mather Summary Review
Ogilvy is a brand in itself. From humble beginnings, He build a company and made in into one of the eight largest advertising networks in the world. In marketing, it is not all about selling. You also have to believe on what you will be selling, that is according to the great David Ogilvy himself. If you believe in the brand, then it won’t be too hard to create a marketing strategy. Their presence is also worldwide and they have created campaigns from outdoor and print, health and wellness, and the latest trend in digital, media and mobile. To be a good marketing and advertising firm, you have to evolve and adapt with the trends. That’s what kept Ogilvy present through all these years.
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