Who they are
Now who doesn’t know McCann Worldgroup? The name itself is already a brand. They are a leading global marketing services that are divided into many counterparts: advertising, digital marketing/relationship management, brand expertise, communications, media management, consulting/design, shopper marketing, entertainment/popular culture. You name it, they have it. They have a group of experts from their respective fields, backed up with case studies and research.
Main Corporate Services
They assist clients in different industries. Advertising & Marketing, technology, health, experience & shopper, branding & design, PR & Influence, media, entertainment and Production & Adaptation. Since our review is on marketing, let us focus on the McCann Agency itself which offers the following:
- Advertising & Marketing
- Strategy & Creative
- Integrated Production
- Content Creation & Activation
- Experience & Interactive Design
- Digital Marketing
In the advertising/marketing industry itself, the clients that they have are also the leading brands in their respective industries. Clients include Lysol, Coca-Cola, State Street Global Advisors, Lockheed Martin, Microsoft, Colombian Ministry of Education, L’oreal, Mastercard and Chevrolet. These are just some of the clients they have but definitely, they are the marketing/advertising agency you can get if you have the money for it.
McCann Worldgroup Summary Review
Without a doubt, McCann Agency is one of the best, if not the best agency out there. That is the reason why they have offices worldwide: Africa, Asia Pacific, Europe, Latin America, Middle East and North America. In the Asia Pacific alone, they can be found in 13 countries. The advertising campaigns they created made such a huge impact in the marketing of some of the best companies that are present today. Their campaigns revolve on their ” Truth Well Told” philosophy which helped the creation of iconic, life-changing and award-winning innovations that led to the building and growth of some of the big brands present today. Now that’s what you call marketing strategy.
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